Marketing Communications…
Original copywriting—long form and short form, hard sell and soft sell—tangibles and intangibles • Headlines, taglines, subheads, and teasers • Repurposing previously written product sales and support copy • Developing marketing collateral and sales support and vehicles for print, display, exhibits, and online • Trade-show program management from messaging and booth design to logistics and lead generation and follow up • Catalog design, data compiling, multilevel indexing, and copywriting • Social media and email planning, writing, integration, tracking, and testing • Multichannel message integration • Development of graphic branding guidelines
My Toolset
- Adobe InDesign, Photoshop, Illustrator
- Constant Contact, Real Magnet, Informz
- Survey Monkey
- HootSuite
- YouTube
- Microsoft Word, Powerpoint, Excel
“Curt Mattson worked for me at AAR Corp. for about 18 months. We had no marketing materials when he started. He created professional brochures, catalogs, and newsletters for us, and helped us establish internal print shop capabilities. He made significant improvements to our proposal templates, and was an outstanding editor under extremely tight deadlines. Curt also helped us to greatly enhance our trade show booth and materials, while operating with a very tight budget. I would highly recommend Curt for a marketing position.” March 19, 2009
—Deborah Tucker, VP Marketing,
(managed Curt at AAR CORP., Defense Systems & Logistics)